Research & Analysis

🎧From 6M to 19M Listeners: The Unstoppable Rise of True Crime Podcasts

🎧Edison Research Announces Top 25 Podcasts in the UK for Q4 2023 from Edison Podcast Metrics

🎧 An Acast study reveals that 98% of global marketers working for direct-to-consumer brands believe podcasts are a successful way to reach consumers.

New Acast study of DTC marketers and shoppers finds nearly half of podcast listeners across the US, UK and Canada rarely buy a new product without an endorsement from someone they trust

Americans have listened to podcasts 45% more in the past five years and more than doubled in the past decade.

Digital Strategy Do’s and Don’ts

Libsyn Reveals Podcast Ad Rates for August 2023

A new study shows that 87% of marketers say video ads have had a positive return on investment (ROI) in the last 12 months.

YouTube vs. TikTok Rivalry What is the outcome?

For the First Time Ever, a Research Paper Does an Apple-to-Apple Comparison of the Global Audience Sizes of TikTok and YouTube: YouTube is 2.3X Bigger Than TikTok

Study reveals that word-of-mouth continues to be the primary method of podcast discovery.

Kids today, Listeners tomorrow

Triton Digital Ranks New Zealand Podcasts for June 2023

Triton Digital Releases June 2023 Australian Podcast Ranker